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DELIGHT

aPersona

AI-Powered Personalization Engine

Every Customer. A Unique Experience. Every Time.

1:1 personalization at every touchpoint — storefront, email, push, service, and loyalty. aPersona is the execution engine that turns customer data into personalized actions. The Next-Best-Action engine uses reinforcement learning to determine the right content, offer, product, timing, and channel for each individual — in real time.

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30%
Conversion Lift
25%
Higher AOV
8x
Personalization ROI
Real-Time
Next-Best-Action
THE CHALLENGE

Generic Experiences Kill Growth

Customers expect 1:1 personalization. Most brands are still stuck with static segments and batch campaigns that fail to deliver.

One-Size-Fits-All Experiences

Same homepage, same email, same offer for everyone. Customers feel like a number, not an individual.

Generic experiences

Batch-and-Blast Marketing

Same campaign to all customers — low engagement, high unsubscribe rates, and wasted budget.

Low engagement

No Cross-Channel Consistency

Personalized on web, generic on email and mobile. Customers get a fractured experience across channels.

Fragmented experience

Rules-Based Personalization

Static segments and manual rules cannot capture individual behavior. Personalization is stuck in 2015.

Static segments only

Data Exists But Is Not Activated

Customer data is collected across systems but never used for real-time personalization decisions.

Unused customer data
CAPABILITIES

Four Modules. True 1:1 Personalization.

aPersona delivers real-time 1:1 personalization through four integrated modules — from customer context to journey orchestration.

Real-Time Customer Context

Full 360° profile plus live session signals, contextual data, sentiment, and loyalty status.

aInsight Integration
Full 360° profile: purchases, browsing, service, sentiment, loyalty
Real-Time Behavioral Signals
Current session behavior (pages viewed, search queries, cart contents)
Contextual Data
Device, location, time of day, weather, day of week
Sentiment Awareness
Suppress promotions for frustrated customers (aVoice integration)
Loyalty Context
Tier, points balance, churn risk (aLoyalty integration)

Next-Best-Action Engine

ML determines the best action for each customer in real-time with reinforcement learning.

Contextual Bandits
ML determines the best action for each customer in real-time
Reinforcement Learning
Engine learns from every interaction — continuously improving
Action Types
Recommend product, show offer, send message, trigger journey, adjust pricing
Multi-Objective
Balance revenue, engagement, satisfaction, and retention goals
Explainable AI
Understand why the engine recommended each action

Content & Offer Personalization

Personalize homepage, product recommendations, emails, push, and offers per individual visitor.

Homepage Personalization
Different hero, collections, and promotions per visitor
Product Recommendations
AI-powered "You might like", "Frequently bought together", "Trending for you"
Email Personalization
Subject lines, content blocks, product selections, and send-time optimization
Push / SMS Personalization
Right message, right channel, right time for each customer
Personalized Offers
AI selects optimal offer: % discount vs. free shipping vs. gift vs. points
Dynamic Content Blocks
Any content area can be personalized based on customer context

Journey Orchestration

Multi-step personalized customer journeys with cross-channel branching and AI-optimized timing.

Multi-Step Journeys
Design personalized customer journeys with branching logic
Event-Triggered
Journeys triggered by purchase, abandonment, milestone, or behavior change
Cross-Channel
Journey spans email, push, SMS, web, and in-app seamlessly
AI Wait-Time Optimization
AI determines optimal delay between journey steps
A/B Journey Testing
Test different journey paths to optimize for conversion
ARCHITECTURE

How aPersona Connects Everything

aPersona sits between the data layer and execution layer — deciding what to do for each customer and where to act.

DATA LAYER — Who They Are
aInsight: Customer 360, segments, predictions
aVoice: Sentiment signals (how they feel)
aLoyalty: Loyalty tier, churn risk (what they need)
DECISION LAYER — What To Do
aPersona NBA Engine
Right content
Right offer
Right product
Right timing
Right channel
EXECUTION LAYER — Where To Act
aShop: Personalized storefront (homepage, PDP, checkout)
aCare: Personalized service (agent context, chatbot)
aConvert: Personalized recovery (cart abandonment content)
aSocial: Personalized social ads and content
aLoyalty: Personalized rewards and offers
Email/Push: Personalized outbound messaging
ECOSYSTEM

The Personalization Hub

aPersona consumes data from DELIGHT products and executes personalized actions across SELL and service channels.

Within DELIGHT

a
aCare
Personalized service interactions and proactive outreach
a
aLoyalty
Personalized rewards and churn-risk-based offers
a
aInsight
Customer 360 data powers all personalization decisions
a
aVoice
Sentiment-aware personalization (suppress promos for unhappy customers)
a
aCommunity
Personalized community content and recommendations

Cross-Pillar

a
aShop
SELL
Personalized storefront: homepage, PDP, checkout
a
aConvert
SELL
Personalized cart recovery and landing pages
a
aSocial
SELL
Personalized social ads and content targeting
a
aPrice
SELL
Individual price sensitivity informs dynamic pricing
PRICING

Packages for Every Maturity

Choose the package that fits your personalization goals. All packages include implementation support and training.

Standard

$40K-$100K/yr
Best for: Getting started with personalization
Product Recommendations — Collaborative filtering
Content Personalization — Basic
Email/Push Personalization
Up to 100K profiles
8x5 support
Contact Sales
MOST POPULAR

Professional

$100K-$300K/yr
Best for: Advanced 1:1 personalization
Product Recommendations — Deep learning
Content Personalization — Advanced
Next-Best-Action — Contextual bandit
Journey Orchestration
Email/Push + Send-time AI
Up to 1M profiles
16x5 support
Contact Sales

Enterprise

Custom
Best for: Enterprise-wide personalization at scale
Product Recommendations — Full + Custom
Content Personalization — Full
Next-Best-Action — Full RL
Journey Orchestration + Custom
Email/Push — Full
Unlimited profiles
24x7 support
Contact Sales
RESULTS

aPersona in Action

"aPersona turned our 'spray and pray' marketing into true 1:1 personalization. Conversion rates jumped 30%, average order value increased 25%, and email engagement doubled. The Next-Best-Action engine is brilliant — it learned within weeks which customers respond to discounts versus free shipping versus loyalty points. The ROI is 8x and growing."
— CMO, D2C Subscription Brand
30%
Conversion Lift
25%
Higher AOV
2x
Email Engagement
8x
Personalization ROI

Ready for True 1:1 Personalization?

See how aPersona can deliver 30% conversion lift and 8x personalization ROI.

Personalized demo
Personalization assessment
ROI analysis
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